AMEBLEH, Jennifer; IGBA, Emmanuel. Causal Uplift for Rewards Aggregators: Doubly-Robust Heterogeneous Treatment-Effect Modeling with SQL/Python Pipelines and Real-Time Inference. International Journal of Scientific Research and Modern Technology, India, v. 3, n. 5, p. 39–55, 2024. DOI: 10.38124/ijsrmt.v3i5.819. Disponível em: https://www.ijsrmt.com/index.php/ijsrmt/article/view/819. Acesso em: 20 apr. 2026.