Environmental Sustainability Meets Profitability: A Strategic Supply Chain Approach

Abstract

The imperative to integrate environmental sustainability within supply chain management has grown in significance due to escalating ecological concerns and competitive market pressures. This study explores how strategic supply chain frameworks can simultaneously enhance environmental performance and profitability. Through an extensive review of empirical studies and theoretical models, key enablers such as supplier collaboration, technology integration, and process innovation are identified as drivers for sustainable and cost-efficient supply chains. The analysis further highlights significant barriers, including high implementation costs and skill gaps, that organizations face in adopting sustainable practices. Findings underscore the necessity of holistic and context-specific frameworks that balance economic and ecological objectives. The study contributes to the field by providing an integrated approach that can guide practitioners and policymakers in developing resilient, sustainable supply chains that meet both profitability and environmental goals.